Targeting customers' requirements and generating sales requires more than just a great product or service to sell them. They need to identify with what you are offering them.
Brands may work subtlety but they work hard! Businesses often find it difficult to justify why they should implement a well executed Brand as they don't relate to it as a tangible object or something of value. It's worth considering however that the public form initial perceptions (and ultimately purchasing commitment) from your product or service based on the first few seconds of encountering your Brand within any given environment. If the right messages or values are not communicated instantly through the design, potential business could be lost at the first hurdle.
A well designed Brand will set up an environment with themes that the consumer will find familiar and immediately relate to. It may do this by evoking a mood or lifestyle that has an instant appeal. The Brand will also reflect visually the values and strengths of the company and product/service. Such bonds are formed subliminally but provide a strong arsenal for converting potential business to sale.
A good Brand is often simple but the result of extensive development and comprehensive research. It does not dictate its environment and its strength and longevity lies in its ease of application. Implementing a controlled and consistent Brand programme will help you; your staff and your suppliers establish a visual synergy and help build recognition within all of your marketing material.
We understand that when it comes to Branding not all Companies have the same requirements. Established corporations may need to consider the overall impact of change on their public, suppliers, internal management and staff. Any development will need to be handled with respect and understanding of what the Brand has already achieved within the market place. Diablo would approach this scenario with a Brand refresh programme. Revisions would be sensitive towards the existing Brand's market status but would provide a new range of design components that would increase longevity and promote the Company's continual evolvement.
New Companies have the option of a cleaner slate. They do not carry the baggage or retain elements that may ultimately outdate or present restrictions to an overall Branding programme. Diablo create new Brands that will communicate your core values and will assume expansion from the outset.
Whether you wish to create a new Brand or refresh an existing one, Diablo will work closely with you to ensure an easy to manage Brand of real value is developed that is delivered on time and on budget. Every year we help businesses of all sizes Brand themselves effectively and build recognition to succeed in existing and new market sectors. We work simply and we like good old fashioned communication. We will present you with the solution we feel is correct but always supported with a range of alternatives.
It would be ineffective to create Branding without consideration towards how it will be deployed within the market arena. Once an identity has been successfully developed its application within a variety of environments needs to be detailed to ensure that the design is not compromised, themes or colour palettes are not diluted leading to mixed communication messages though poor execution.
As well as the Brand identity itself, it maybe necessary to create a range of secondary design elements that will support the Brand and help sustain it wherever it appears. These items may include supporting font sets and extension of the Brand colour palette, themed photography or illustrative treatments or a range of shaped elements that may reflect angles or themes present within the identity. All of which and would provide graphical interest and substance to an overall campaign.
Brand consistency is achieved through production of a set of guidelines to coincide with its introduction. The manual is an authoritative guide, which needs to be adhered to in order to ensure that a Company’s goal of a strong and consistent Brand is achieved. The process also allows the designer to preview in advance how the Brand will respond in a variety of design environments (literature, advertising campaigns, signage, web banners etc.). Provision for any required adaptations can therefore be made prior to production of such media, making sure any potential short falls in the complete brand programme are addressed before they occur.
Company guidelines often feature attached media with a library of artwork formats and common templates to facilitate correct brand application. For example, it may include information detailing the management of internal stationery and artwork files that can be passed to third party suppliers allowing accurate reproduction without intervention from external sources or the need for consultation from a design agency. They will also leave your staff free to do what they are good at and without the need to source or create material themselves. A corporate guide set will act as instant artwork and reference to the application of the Company identity within the designated environments.
Recent examples of Brand development and corporate guidelines are available throughout the site however this represents only a small selection of our market coverage. If you would like to discuss your Branding requirements with us please visit the contact or quote area for further assistance.