Case Study

project > brand development // client > uncle buck
company business card design
1
brand design motif
2
email campaign design
3
design recruitment flyer
4
company mouse mats
5
online advertising designers
6
BRIEF
Diablo has worked alongside Uncle Buck since its inception in 2002 when it was responsible for the creation of the original brand materials and design direction.

Our role is to act as a supporting consultant and assist with the translation of the brand throughout an ever expanding range of media components.

The original concept was to create a friendly, approachable brand centred around trust and responsibility. It was important that the design environment was not exclusive, over corporate or clinical.

The lending marketing has become saturated in recent years creating many homogenised brands that are happy to follow suit or trend.

With this in mind an illustrative direction was developed in order to establish brand recognition and create distinction over direct competition.

From the outset the brand was designed to be character driven. The Uncle mascot was developed to embody the company’s core values and help provide a face without resorting to clichéd and obviously staged photography.

The mascot offered improved longevity over traditional imagery and good overall flexibility as it could easily adapt to new situations.

The brand colour palette was deliberately restricted tonally. Utilising a range of greens to create a fresh design environment but also evoking bank notes and the aspect of being in the ‘green’ and therefore in control.

A strong and opposing accent colour was chosen to highlight campaign statements or ‘call to action’ areas.

THE CONCEPT WAS TO CREATE A FRIENDLY, APPROACHABLE BRAND CENTRED AROUND TRUST AND RESPONSIBILITY

Application of the brand is wide and encompasses; brand guidelines, stationery, on an offline advertising, internal/external banners, posters and signage, corporate and investor literature, PowerPoint slide deck, promotional and marketing materials, brand components and guidance to support web development and social media environments.
1
Brand stationery
2
Brand mascot
3
Html email campaigns
4
Recruitment flyers
5
Branded internal mouse mats
6
Online advertising
car wrap advert design
Car ad campaign
Roll up banner design and print
Event Roller Banners
investor web site design
Investor site web design

Expertise

VISUAL IDENTITY
BRANDING/STRATEGY
MARKETING MATERIALS
WEB/DIGITAL

Further Help

Whatever the size of your design project were here to help. If would like to discuss your requirements further and would like a detailed no-obligation quote, use the option below and we will get back to you shortly.

Latest updates