creating a company identity


what is corporate identity
A visual identity is the starting block for corporate design, it is the foundation from which all related brand themes will stem. It is essentially a promise and should embody the company's philosophy and goals.

To any business corporate identity is a powerful asset and one of which immediate perceptions regarding a company's stature, performance and ability to deliver are formed. It is the pivot on which your potential new business hangs. Therefore it is not surprising that it should be approached with more than a little consideration.

Creating a quality logo/identity
Development time is the key to creating a new identity of quality. It may be necessary to perform some research within the chosen business sector in order to gauge public opinion or perceptions regarding colour or shape which may affect potential purchasing attitudes.

A new identity should not rely on a current design trend or gimmicks, it should consider longevity yet be flexible enough to adapt to changes internally that may affect a company's scale or future direction. During development its application to a variety of media should be evaluated so it can be deployed at a later stage within a range of environments without conflict.

A successful identity has to work hard within its market arena yet they often employ simple themes to effectively communicate their desired message to an audience. This however is usually the result of an exhaustive process of design elimination. A large amount of development time can be associated to obtaining the correct balance and relationship between a minimal range of objects and typography.

Corporate guidelines
Once an identity or brand has been successfully developed the application to a variety of design environments needs to be detailed to ensure that it is not compromised. This is achieved through production of a set of guidelines to coincide with its introduction.

The manual is an authoritative guide, which needs to be adhered to in order to ensure that a Company’s goal of a strong and well brand is achieved. It can feature attached media with a library of artwork formats and common templates to facilitate correct brand application from third party companies or suppliers where normally intervention or design consultation would be required.

adapting an existing corporate identity
In an ideal world, working ground up from a visual identity through to deploying a branding system would be the correct way to implement corporate design. In reality though this is not often the case many businesses already employ an identity or the impact of change would raise complex and internal issues that would not be productive overall.

This is not a problem for us as we can work to make subtle adaptations to your existing identity to act as a face lift between major revisions or implement your existing identity as is within new design environments drawing on current brand themes.



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contact diablo Tell us about your design requirements Services include: corporate identity creation, branding, brand management, corporate identity guidelines, branding roll out programmes, design for print, corporate brochures, company brochures, product catalogues, short form brochures, report and accounts, CSR reports, stationery packs, letterheads, business cards, promotional flyers, mailers, mail fulfilment, photography, stock photography, print buying, print management, dedicated project manager.