Every day more businesses are returning to the format of printed literature in support of online campaigns and internet commerce.
Corporate literature represents something tangible and plays an important role in establishing a physical link between company and consumer, something that cannot be achieved by an online presence alone.
Committing as a company to a form of printed literature also shows a positive commitment to your client base and product or service. More importantly, it can help promoting visually company stature, performance and level of service.
Effective use of quality materials, print finishes and design format can deliver a document that will be retained by potential consumers until point of purchase and for future reference.
Diablo have a wealth of experience in assisting companies with their corporate brochure design and print requirements. We work with companies of varying stature, from sole traders to major corporations and plcs. We value them all yet approach projects regardless of scale with one common objective: to deliver high quality documents that strongly communicate company strengths and assert impact within new and existing markets.
Our clients also enjoy the fact that we can project and print manage the entire process. As designers we have evolved through a print-based environment which gives us the confidence to say that we can bring unrivalled professionalism to your project. We have forged close working links with a select group of printers, each offering a range of specialist skills. We oversee each stage of the printing process, ensuring that deadlines are met and that there is the best possible balance between quality and price.
We understand how materials respond and perform and can advise accordingly to deliver the desired production results.
Whatever your corporate brochure requirements are Diablo will work closely with you to ensure that a product of real quality is delivered on time and on budget. We work simply and we like good old fashioned communication. We will present you with the solution we feel is correct but always supported with a range of alternatives.
One of the primary objectives when considering development of a corporate brochure is to achieve the right format. This refers mainly to the scale and finished size of the document and how it will govern the design and deliver the content without diluting the message. An unconventional brochure format can provoke interest and may promote the document to be retained. However the impact on cost should be considered as a non-standard format may not divide equally within a printers working 'A' size restraints.
Our clients are often concerned that they have too little content to justify a literature document, perceiving the standard to be 16+ pages. While it is important to use any print release effectively it would be more desirable to produce a concise 4-8 page document on quality stock than produce a 32 page document where content is sparse and may ultimately damage public perception.
Quality photography is the crux of all corporate literature and can occupy a large percentage of the design content. It has integral elements that subtlety assist in delivering the communication of the document. It is therefore important the treatment of photography is respected and recognised as a component of the design and budgeted for from the outset. Investment in quality photography will provide future benefits and cost savings. Generating an image library will create a range of material that will form part of the Company Brand and can be retained and applied to any design environment when required.
Literature stock material and additional print finishing are often overlooked or considered unnecessary further expenditure. The quality of stock material and additional print finishing plays an important role in establishing an association of quality with the product and service itself. The use of budget print materials and finishing can communicate a lack of faith and commitment to the product or reflect low quality overall.
Recent corporate brochure and literature examples are available throughout the site however this represents only a small selection of our market coverage. If you would like to discuss your brochure design requirements with us please visit the contact or quote area for further assistance.