Signlex Limited, an innovative signage solutions company required a brand refresh and scheduled distribution throughout all internal and marketing collateral. The objectives of the refresh were to create an image that demonstrated obvious capability without appearing over corporate or austere.
A primary role of the refreshed brand was to increase approachability and encourage contact from new sources. Lower case typography and employee first name only stationery were utilised to create a friendly less formal image during business transaction.
An adaptive group of brand logo units were developed that maintained the ability to adopt a strapline element where required. A new reduced colour palette was created to deliver good contrast and flexibility for reversed palette schemes.
A NEW COLOUR PALETTE WITH GOOD CONTRAST AND FLEXIBILITY
The project extended to the design and delivery of a brand guidelines document, artwork and asset files, company stationery, internal forms, uniform branding, ID cards and vehicle livery.
New primary brand logo
Square business card design
Preprinted letterhead with internal layout template
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